Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
B2B insurance isn't the sexiest category but this print campaign proves that with a simple idea: "Success is finding an advantage," and some fun visuals you can make nice work. I'm not embarrassed to say that I love print mostly because it forces you to have a simple idea.
