TRICALM ANTI-ITCH
Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
MILIO'S SANDWICHES
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
BILL WINCHESTER
BRAND STRATEGY|CREATIVE DIRECTION
BRIGGS & STRATTON
Briggs & Stratton came to us to help them launch a new brand initiative "You Powered." We found brand stories and created video content that garnered over a two million views, appeared on the Today Show, was promoted by several Hollywood notables and made Rodney, the guy who simply started mowing lawns for the elderly, famous.
New Video
We launched the Briggs & Stratton quieter mower with a campaign that asked people what they thought a lawnmower sounded like. We got incredible response and some really neat content that could be repurposed. Not to mention we beat out Sqare Bob Sponge Pants for a Shorty Award. You can't say that everyday.