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Briggs & Stratton came to us to help them launch a new brand initiative "You Powered." We found brand stories and created video content that garnered over a two million views, appeared on the Today Show, was promoted by several Hollywood notables and made Rodney, the guy who simply started mowing lawns for the elderly, famous. 

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We launched the Briggs & Stratton quieter mower with a campaign that asked people what they thought a lawnmower sounded like. We got incredible response and some really neat content that could be repurposed. Not to mention we beat out Sqare Bob Sponge Pants for a  Shorty Award. You can't say that everyday. 

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