Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
BRAND STRATEGY|CREATIVE DIRECTION
While I'm an art director by trade, lately I've been pressed into service to write and direct brand videos and manifestos. Here are a few:
BOB Gear is a stroller company who hired us to completely rebrand the as an outdoor adventure company. We leveraged their heritage with kids but expanded it to a more adventurous place.