Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
BRAND STRATEGY|CREATIVE DIRECTION
MADISON, WI BRANDING
Madison is a unique place that's been described as 77 square miles surrounded by reality. Madison doesn't have a Space Needle, a Golden Gate Bridge or a Miracle Mile. What it does have is a quirky, vibrant vibe. We designed a system that captured the eccentricity and vibrancy of the Madison scene.
Madison's airport code is MSN and while airport codes have been used in place branding before, we did something more interesting that just put it on luggage tags by reimagining all the things that MSN stands for. Want to talk about restaurants? "Must Scarf Noms." Want to talk about eclectic shopping? "Mundane Said Nobody."
We created stickers that the Visitors Bureau could put on shops and points of interest and made the each connect to an augmented reality experience.
The voice of the brand became more vibrant and pithy than other place-based communication. We created an Alexa skill that used the unique voice to give suggestions on what to visit in Madison.
A video that was created for the Madison Chamber of Commerce.