Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
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BRAND STRATEGY|CREATIVE DIRECTION
REMINGTON STYLING TOOLS
Remington makes styling tools like blow dryers, trimmers and curling irons. Their brand was old and stodgy. So old and stodgy that retailers like Target were threatening to discontinue carrying the brand. We stepped in with an insight: people want to be an augmented version of who they are, not the idealized fashion world's version of who they should be. The campaign "Celebrate what you got." was born with new packaging and a fresh look and idea.