TRICALM ANTI-ITCH
Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
MILIO'S SANDWICHES
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
BILL WINCHESTER
BRAND STRATEGY|CREATIVE DIRECTION
REMINGTON STYLING TOOLS
Remington makes styling tools like blow dryers, trimmers and curling irons. Their brand was old and stodgy. So old and stodgy that retailers like Target were threatening to discontinue carrying the brand. We stepped in with an insight: people want to be an augmented version of who they are, not the idealized fashion world's version of who they should be. The campaign "Celebrate what you got." was born with new packaging and a fresh look and idea.
New Video
Concept film.
New Video
I hardily dislike digital video content that lacks story so we made Remington's each tell a little story. This one is about a mother/daughter moment.
New Video
If you're a guy, you've either done this or been tempted to do this.