Remington makes styling tools like blow dryers, trimmers and curling irons. Their brand was old and stodgy. So old and stodgy that retailers like Target were threatening to discontinue carrying the brand. We stepped in with an insight: people want to be an augmented version of who they are, not the idealized fashion world's version of who they should be. The campaign "Celebrate what you got." was born with new packaging and a fresh look and idea.