Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
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BRAND STRATEGY|CREATIVE DIRECTION
Here is some of my work from previous years that has won awards.
SBC (one of the baby Bells) asked us to create a spot for the Olympics that showed all of their products. We chose to tell a nice story.
When Target launched Super Target, we just wanted to tell the truth: Sometimes you just need a bigger Target.