TRICALM ANTI-ITCH
Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
MILIO'S SANDWICHES
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
BILL WINCHESTER
BRAND STRATEGY|CREATIVE DIRECTION
HISTORICAL WORK
Here is some of my work from previous years that has won awards.
SBC (one of the baby Bells) asked us to create a spot for the Olympics that showed all of their products. We chose to tell a nice story.
New Video
When Target launched Super Target, we just wanted to tell the truth: Sometimes you just need a bigger Target.
New Video
Before the iphone (hey, that was only 2008) there was this thing called "Call Waiting." This spot dramatizes why you need it. It won a Clio,, Cannes and a DGA award.
