








MILIO'S SANDWICHES
Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some interesting research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all, the things they put up with? They deserve a little reward.
Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some interesting research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all, the things they put up with? They deserve a little reward.
We've all done it.
We created a way for people to make their own "I Deserve a Decent Sandwich" campaign.
We had a street team (interns) find cars that had parking tickets on them (surprisingly easy) and put MIlios coupons on them. Takes a little sting out of a bad situation.