TRICALM ANTI-ITCH

Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.

MILIO'S SANDWICHES

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

BILL WINCHESTER

BRAND STRATEGY|CREATIVE DIRECTION

Busside Stalking.jpg

MILIO'S SANDWICHES

Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some interesting research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all, the things they put up with? They deserve a little reward.

Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some interesting research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all, the things they put up with? They deserve a little reward.

We've all done it.

We created a way for people to make their own "I Deserve a Decent Sandwich" campaign.

We had a street team (interns) find cars that had parking tickets on them (surprisingly easy) and put MIlios coupons on them. Takes a little sting out of a bad situation.