MILIO'S SANDWICHES

Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some interesting research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all, the things they put up with? They deserve a little reward.

Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some interesting research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all, the things they put up with? They deserve a little reward.

We've all done it. 

We created a way for people to make their own "I Deserve a Decent Sandwich"  campaign. 

We had a street team (interns) find cars that had parking tickets on them (surprisingly easy) and put MIlios coupons on them. Takes a little sting out of a bad situation. 

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