TRICALM ANTI-ITCH
Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
MILIO'S SANDWICHES
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BILL WINCHESTER
BRAND STRATEGY|CREATIVE DIRECTION
ABOUT
I’ve had an incredibly varied career helping some great brands succeed. Brands like 3M, Anderson Windows,Target Superstores, Pfizer and Toro to name just a few. I’ve worked on everything from Harley Davidson Motorcycles to rectal staplers. Like I said, varied.
Along the way, I’ve been part of some truly wonderful organizations like Carmichael Lynch, Colle McVoy, Campbell Mithun and my current company, Lindsay, Stone & Briggs.
Our team at LSB has been awarded One Show pencils, honored as a runner up for an O'Toole award and have earned multiple Clios. Graphis put two of our campaigns in the 100 best International Campaigns of the Year. We were named Agency of the Year by Adweek in 2014. To round out our awards, we beat out Square Bob Sponge Pants for a Shorty Award.
I've jumpstarted new-to-the-world products for Chiquita International, Kimberly Clark; launched entire new ventures for brands like Target, SC Johnson and Kohler; helped revitalize venerable brands such as Briggs and Stratton, CycleOps Cycling, Jockey International, and GE Healthcare to name just a few.
My work has been recognized by the Clios, the One Show, New York Art Director's Club, D&AD, CommArts, the Effies and has been represented on the Cannes International traveling reel.
I'm incredibly passionate about creativity, strategy, insights and ideas that change the game. I love cycling, playing the piano loudly but poorly and large format photography. Oh, and a passing on a word of warning: I play the bagpipes.
Currently, I live in Minneapolis, MN, with my wife and a cat who understands more math than I do.