Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
BRAND STRATEGY|CREATIVE DIRECTION
BOB GEAR STROLLERS
BOB Gear makes rugged strollers that are wildly sought after, however their functional benefits were being challenged by competitors and other than the steep cost of a BOB, there wasn't much difference. What they needed was an emotional platform and a new look.
Research revealed parents who wanted their kids to grow up to be adventurous and gritty. We branded BOB Gear as the Explorer archetype and created fresh work that gave BOB an emotional platform.
BOB strollers are so rugged that they last a long time. The result was one of BOB's biggest competitors is used BOB strollers. It turns out the used market was cutting into the sales of new strollers.
We designed a trade-in program that allowed parents to trade in their old BOB and new parents to buy a refurb BOB at a discounted price.