TRICALM ANTI-ITCH

Tricalm was a new anti-itch cream that was a new-to-the-world formula. We designed the packaging to be clean and cool to fight against a cluttered category on shelf. Did national television and created out-of-home that was placed near Walgreens. The result was gaining 4% market share in 6 months. Not to mention taking home a Clio and helping win LSB win Agency of the Year. 

MILIO'S SANDWICHES

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BILL WINCHESTER

BRAND STRATEGY|CREATIVE DIRECTION

  • PORTFOLIO

    • MERRELL
    • TRICALM
    • BRIGGS & STRATTON
    • KOCH FOODS
    • ARCHETYPE WINE
    • ROTH CHEESE
    • MILIOS
    • REMINGTON
    • JOCKEY
    • SARIS CYCLING
    • JAZZ AT FIVE
    • MARSHFIELD CLINIC
    • MADISON BRANDING
    • ASCENDIUM
    • SECURA INSURANCE
    • BOB
    • HISTORICAL WORK
    • BRAND VIDEOS
  • ABOUT

  • CONTACT

  • More...

    Use tab to navigate through the menu items.
    • PORTFOLIO

      • MERRELL
      • TRICALM
      • BRIGGS & STRATTON
      • KOCH FOODS
      • ARCHETYPE WINE
      • ROTH CHEESE
      • MILIOS
      • REMINGTON
      • JOCKEY
      • SARIS CYCLING
      • JAZZ AT FIVE
      • MARSHFIELD CLINIC
      • MADISON BRANDING
      • ASCENDIUM
      • SECURA INSURANCE
      • BOB
      • HISTORICAL WORK
      • BRAND VIDEOS
    • ABOUT

    • CONTACT

    • More

      Use tab to navigate through the menu items.

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